“A daily must-read for the media-savvy, socially conscious, pop-cultured Asian American.” -The Washington Post
Phil Yu’s blog Angry Asian Man has been around since 2001, meaning most of my life, and growing up, it was something I was introduced to by my mom to become more culturally aware of my own background. Yu isn’t as angry as he purports to be, and much of the blog is pop culture things, features on Asian Americans, articles on Asian American history, and some news on anti-Asian racism. While the site itself is clearly a blog, it also looks very much like it hasn’t been changed since 2001, and maybe that’s what I love about it.
Not only does Yu have a healthy Twitter and Facebook feed (46.2K followers and 51K likes respectively), but the blog features a reader every week, dubbed the Angry Reader of the Week. Readers can fill out a brief survey with questions such as “Who are you?”, “What are you?” “What are you all about?” and of course, “What Makes You Angry?” Yu writes that “Over the years, I’ve been able to connect with a lot of cool folks, and this is a way of showing some appreciation and attention to the people who help make this blog what it is.”
Moving on to the analytics, check out SimilarWeb’s breakdown of Angry Asian Man.
Note the average visit duration—only 47 seconds. And for the most part, the average reader is just checking one, maybe 2 pages before leaving. I think this is probably due to the fact that a ton of folks now don’t check the physical site, they merely link to it via Facebook.
Yu owns the site independently, and frankly, doesn’t seem to be making much money off it. The blog doesn’t run advertisements and is supported via reader donations. On the one hand, Yu is the only one doing the work, but on the other, he’s been running the site out of his own pocket for 15 years by himself so clearly he’s doing okay.